Growers Row / Branding
19/05/2021
Good morning
I wondered what the designs might look like pared back a bit and using the signature colour of the R&BO logo...
Let me know what you think, perhaps there is one that sings out from the bunch?
xClare
Good morning
I wondered what the designs might look like pared back a bit and using the signature colour of the R&BO logo...
Let me know what you think, perhaps there is one that sings out from the bunch?
xClare
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Design number 4
Design number 1
Design number 5
Design number 2
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15/05/2021
Hello again...
Thank you for your feedback on the ideas presented. Below I have put the 4 designs mentioned, had a play with the byline and also added a bit of the R&BO logo to design no.4.
Let me know what you think.
The next stage from here would be to select one of the fonts and one of the bylines. And any other changes or things to try.
I look foward to hearing your thoughts and ideas on this next round.
Clare
Hello again...
Thank you for your feedback on the ideas presented. Below I have put the 4 designs mentioned, had a play with the byline and also added a bit of the R&BO logo to design no.4.
Let me know what you think.
The next stage from here would be to select one of the fonts and one of the bylines. And any other changes or things to try.
I look foward to hearing your thoughts and ideas on this next round.
Clare
Here are the 4 font choices that were liked out of the 7 -
Here is number 4 with an additional branch (taken from the R&BO logo, and a selection of bylines in addition to 'community garden' -
08/05/2021
Hello Claire and Alex
I thought it would be easier to bring the all on-line, a little easier to see everything in one place - and be able to get back to it faster.
Let me talk you through to where I am in the process so far....
First Orders
The one thing that was put forward before embarking on this adventure was for a round font, as a personal preference and good for those with visual impairment. This was taken on board, making sure there was a roundness to all fonts selected and that they would be easy to read... important because believe it or not there are fonts out there that are hard to read!
Target Markets
Who does this branding need to speak to and what does it need to say? The audience on this is wide, the branding needs to speak to everyone in the community from those with disabilities to funding bodies, the young and the old... The branding (with colour, imagery, and that includes the typeface) needs to be clear and easy to read. It will also need to be 'safe' - while at the same time showing a splash of character.
It will be in the combination of these elements that a recognisable 'image' will be made, one that the wide audience will be able to recognise at a glance.
Colour
I have kept the bright green that was used for everything we have posted about the new community garden so far. Mainly because of the 'freshness' which is eye catching and obviously green fits in with the gardening part, bright green with fresh growth.
While working on the options below, I have kept in mind how each would look using a different colour should this element change.
Imagery
It is a good time to mention here and now, that sometimes the branding will need to appear without the imagery... so keep in mind that while the images are part of what we are seeing in this presentation, the text will also need to stand alone on occasions.
I have kept the 'row' of images from the lead up for a couple of reasons, 1/ because they show quite a bit of information about what the site will provide, 2/ they give a different context to the word 'row', 3/ that central image of the hands says more about the gardens than any word, colour or type face, 4/ I haven't seen anything like it around so it will stand out.
By-line
I found that the name (and also with images) didn't spell out enough what it was... 'it' is a community garden in Oakham Rutland. So I have added that under the name - in the design world we call this adding 'what it is on the tin' and 'speaking to the lowest common denominator'. I have used a darker green so that it can be seen with smaller lettering and doesn't take the eye away from seeing the name first.
Type Face
I have put together a selection of seven type faces, these are all chosen in mind of being 1/ easy to read, 2/ easy to recognise (important for those that don't read and those that do), 3/ something asthetically attractive to a broad audience and 4/ the 'splash of character' that is going to represent Growers Row now and in the future - as it grows into its own identity.
What Next?
Have a look at the seven options below and let me know which one/s you like - and equality as important which ones to take out.
Also, let me know if you are happy with all the other elements like colour, by-line and imagery... we can have a try of other things if you would like.
The seven...
Hello Claire and Alex
I thought it would be easier to bring the all on-line, a little easier to see everything in one place - and be able to get back to it faster.
Let me talk you through to where I am in the process so far....
First Orders
The one thing that was put forward before embarking on this adventure was for a round font, as a personal preference and good for those with visual impairment. This was taken on board, making sure there was a roundness to all fonts selected and that they would be easy to read... important because believe it or not there are fonts out there that are hard to read!
Target Markets
Who does this branding need to speak to and what does it need to say? The audience on this is wide, the branding needs to speak to everyone in the community from those with disabilities to funding bodies, the young and the old... The branding (with colour, imagery, and that includes the typeface) needs to be clear and easy to read. It will also need to be 'safe' - while at the same time showing a splash of character.
It will be in the combination of these elements that a recognisable 'image' will be made, one that the wide audience will be able to recognise at a glance.
Colour
I have kept the bright green that was used for everything we have posted about the new community garden so far. Mainly because of the 'freshness' which is eye catching and obviously green fits in with the gardening part, bright green with fresh growth.
While working on the options below, I have kept in mind how each would look using a different colour should this element change.
Imagery
It is a good time to mention here and now, that sometimes the branding will need to appear without the imagery... so keep in mind that while the images are part of what we are seeing in this presentation, the text will also need to stand alone on occasions.
I have kept the 'row' of images from the lead up for a couple of reasons, 1/ because they show quite a bit of information about what the site will provide, 2/ they give a different context to the word 'row', 3/ that central image of the hands says more about the gardens than any word, colour or type face, 4/ I haven't seen anything like it around so it will stand out.
By-line
I found that the name (and also with images) didn't spell out enough what it was... 'it' is a community garden in Oakham Rutland. So I have added that under the name - in the design world we call this adding 'what it is on the tin' and 'speaking to the lowest common denominator'. I have used a darker green so that it can be seen with smaller lettering and doesn't take the eye away from seeing the name first.
Type Face
I have put together a selection of seven type faces, these are all chosen in mind of being 1/ easy to read, 2/ easy to recognise (important for those that don't read and those that do), 3/ something asthetically attractive to a broad audience and 4/ the 'splash of character' that is going to represent Growers Row now and in the future - as it grows into its own identity.
What Next?
Have a look at the seven options below and let me know which one/s you like - and equality as important which ones to take out.
Also, let me know if you are happy with all the other elements like colour, by-line and imagery... we can have a try of other things if you would like.
The seven...
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1.
I really wanted to get the feeling of type on a seed packet here, so I have spread out the letters and used a type face that is rounded, easy to read and has a hint of old printed letter-press to it. |
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2.
This version is a progression of number 1, though the type is pulled back a bit to be simple. |
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3.
I looked for a type that said 'handwritten' to get that 'hand' feeling (hand made, handy work, many hands) into the branding. I chose this for its 'easy to read' and recognise features - something that a lot of handwritten type faces lack. I like the soft and gentleness that comes with these flowing, roundy lines. |
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4.
This is perhaps a little risky with the 'w', 'e' and 'o' when it comes to 'easy to read', though it really ticks the box for 'recognisable'. And the other letters offer a really good anchor with their clarity for anyone who might struggle to begin with. |
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5.
This is a progression on number 4, again a little safer and simple - just keeping those little flicks that offer a bit of character... perhaps hinting visually of new buds appearing on stalks and branches. |
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6.
Playing on the word 'row', this type face plays with the lines in the letters - while at the same time offering a very clear and bold readable name. |
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7.
The weight of the lettering really pops this one off the page - when we are looking at all 7 together. It is important to keep that in mind so that it doesn't over shaddow the other type faces here. It has a hint of the 'hand' in there and is easy to read. |
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